About Sensation Lab

Brand experiences built by a practical production team

South African events, exhibitions, activations, and custom manufacturing support for brands that need reliable delivery.

Who we are

About Sensation Lab

A Johannesburg-based team supporting brands with event production, exhibitions, activations, and custom-built brand environments.

Sensation Lab

The company was established in 2006 by Eugene Labuschagne, who wanted to create a company that catered for all prospective client needs after many years in the industry. Sensation Lab is the result of a combined 26 years of experience in the events and production industry, built on a client-centric vision.

We offer a full range of services and product development dedicated to building brands. Our decor division offers infrastructure rental for events.

Not only do we offer rental, hire, and sales, but we also manufacture, giving clients a greater selection of product ranges and services. We conceptualise, design, and build custom and portable event, activation, and exhibition products.

End-to-end production support

One team for the full brand experience.

From concept and planning to custom builds, event infrastructure, installation, and on-site delivery, Sensation Lab helps brands bring physical experiences to life with confidence.

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What guides the work

Our Values

Our direction is simple: build memorable brand environments with practical thinking, reliable execution, and respect for the client’s objectives.

01

Vision

To become renowned in every industry and market we serve as an innovative company with a client-centric approach that never compromises on quality, ethics, or service delivery.

02

Mission

We endeavour to create sensational spaces and functional elements through original concepts and innovative design. By leading through innovation and service delivery, we bring our objectives to life.